The final part of the interview discusses the 4 social media platforms and which (if any) is the most important.
Brendon says you need to cast your net as wide as possible in terms of which social media to choose. He goes onto to say that you can’t just have a You Tube strategy because there are lots of other platforms out there.
ApexHUB specialises in engaging content in online media through written word, social media interaction, video, pictures and audio.
ApexHUB is an online publishing company that has specialist skills and expertise in three main areas:
•ApexEzines: digital turning-page ezine publishing (content creation, editorial layout, optimised design, turning-page hosting)
•ApexSocial: social media consulting, management and training
•ApexDentisTV: online video channel for dental professionals
We believe that in order for businesses to be successful in today’s ever-changing digital age, they need to become publishers of content. Companies that publish content give their brand(s) the opportunity to demonstrate information leadership, which is the first step towards engagement. We help our clients with content creation, information dissemination and sustained engagement tailored to their target audiences.