Monthly Archives: April 2013

Video advertising grew by a whopping 46% in 2012

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Advertising revenue from UK smartphones grew at 10 times the rate of other online platforms in 2012, according to a new report, with Video advertising growing 46% to £160m – this accounts for 12% of online and mobile display in 2012.

This now accounts for just under a tenth of the total advertising spend, which has broken the £5bn barrier for the first time.

The Internet Advertising Bureau (IAB) said a study conducted by PwC showed spending on online advertising reached £5.42bn in 2012.

Overall advertising spending on the internet jumped 12.5% last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers.

The study, which used data from companies that had provided information the previous year, said internet advertising spending rose £607m on 2011, with some £323m due to an increase in mobile advertising.

Britain has led the way in moving advertising from traditional areas like newspapers and radio to the internet.

A high take-up of broadband and the rise of smartphones and tablet computers which allow users to access the internet on the go have helped the shift.

With around two-thirds of adult Britons owning a smartphone as of December 2012, mobile advertising now accounts for almost 10% of all digital ad spending compared with about 1% in 2009.

The new 4G services will make downloading high-resolution video easier and enable better multi-tasking on the latest smartphones and tablets.

EE, Britain’s biggest mobile operator, said it was now on track to sign up one million customers for its 4G service by the end of the year.

The consumer goods sector overtook the finance sector as the biggest spender on digital display advertising – accounting for almost 16% of display ad spend in 2012.

JSP Media Group’s latest newsletter

I cannot believe it has been 3 months since we last published our newsletter – where does the time go?

In this latest newsletter we feature 3 videos we produced for Bowhouse Dental, CrownWood Dental and a video for the Mouth Cancer Foundation.  We’re also really excited to introduce our latest service offering – Video Optimisation.  Click here to view our latest newsletter.

With Video Optimisation, we can guarantee that your videos (whether produced by us or not) will be seen on the first page of Google when someone types in specific keywords.

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For more information on costs and how this can drastically increase your web traffic, call us on: 01276 61777 or e-mail us at: info@jspmediagroup.com.

Social Media marketing with ApexHub

Just before we swittch off for the weekend, I just wanted to publicly thank Brendon MacDonald and his team at Apex Hub for helping me set up my Social Media icons on my Blog.

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It’s great to have such talented friends who can use their expertise at a drop of a hat – something that I was battling with for over 5 hours took ApexHub just over 5 minutes.

Get in touch with ApexHub and see how they too can help you engage with your audience with Social Media interaction.

Video Marketing for Dentists

I’ve always wanted to write my own blog, but just haven’t put in the time (or the effort) to do this – until now.

Last month I enjoyed my first ever webinar; yep, you may be surprised to learn that I have never taken part in this sort of stuff before, but I learnt a lot.  It was on Dental Marketing, by the Master of we design: Krishan Joshi and it was on being able to rank a page on Google within 60 minutes.  So thanks to Krishan Joshi from Dental Focus Web Design for your helpful insights.

So, let’s get down to it.  I’m lucky; I get to do what I love – everyday!  For those of you who don’t know me, I specialise in Video Marketing for Dentists, with JSP Media Group.

We visit Dental Practices up and down the country (we’ve even been to Tanzania for Bridge2Aid) producing engaging videos since 2009.

JSP Tanzania shootDuring the last 3 years, we’ve noted an interesting trend in terms of what your patients like watching and expect to see as part of the practice video package.  During our own extensive research, using our very own analysis from YouTube insights, we can use this data effectively and to your own advantage.

Have a look on the main JSP Media Group website to see the type of videos (and quality) we produce so that you get a better understanding of how our process works.  We have produced well over 200 videos for the Dental sector and this number is growing every month.

With the explosion of 4G (fast mobile broadband) more and more of your patients will be using their smart-phone or tablets to view websites, and unlike in the past where video streaming was cumbersome, with this new 4G technology your patients will absorb more of the information in the videos.

You can see more of our work in our upcoming newsletter which is due out on 9th April 2013.  If you haven’t already signed up to it, please do so here.